The Psychology and Science of Color [Infographic]

From the color you paint your kitchen to the color of a famous brand’s logo, the colors we surround ourselves with have a profound influence on our mood and behavior. Painters of Louisville have created a brilliant visualization that┬ásums up the brain’s reaction to every portion of the color spectrum.

The fascinating infographic reveals that many restaurants use red because it stimulates appetite (e.g. McDonalds, Pizza Hut, KFC), and blue is often used in corporate offices because it is productive and non-invasive. It also explains that while black often symbolizes death and evil, luxury brands use the color to suggest the feeling of sophistication. With this telling guide in hand, you can now create intentional subliminal messages in each room of your home simply by carefully selecting its color scheme.

psychology of color infographic