Simplifying Big Brand’s Iconic Graphics

redesigning brand logos

Designer Ewan Yap‘s latest artwork was inspired by the ‘Big Brand Theory’. The idea behind it, is that you can take any big brand logo and crop it down to its minimalist form, while still resulting in an image with enhanced aesthetic that the public will still recognize.

These logos and images are so entrenched in our minds, that even the pared down version of a coke can will immediately bring to mind the fizzy beverage. So with that in mind, Yap set out and took several of the big brand players in the beverage world, and simplified the original brand packaging into a more barren version of itself. Let us know what you think in the comments below.

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