Jody Xiong of the innovative marketing and branding firm DBB China, working alongside the China Environmental Protection Foundation, undertook this ambitious art-in-action piece to remind urban dwellers of the benefits of getting around on emissions-free feet instead of via pollution-spewing vehicles.
White canvases, each pre-painted with a leafless tree, were stretched across the 132 sidewalks in fifteen Chinese cities. Just as the bipedal city dwellers stepped toward the crosswalk, they first intercepted a giant ink pad embedded with green paint that would then transfer to their shoes and leave a “leaf” print behind. The result? Trees in bloom!
The marketing agency estimated that nearly 4 million people helped create the trees, several of which were later used as billboards.
