McDonalds has commissioned the work of industrial designer Patrick Norguet to create the “Tasse”, a new reusable coffee cup for its stores in France. The eco-friendly ceramic cup will replace McDonalds’ old-school styrofoam coffee cups. The new cups feature a colourful band of protective wrap that will help keep your coffee hot, but also prevent you from burning your hands. Five million of the cups will be given away for free to customers as an incentive to try out their new range of premium roasted coffee.
