Historically Hardcore is an advertising campaign that was created to make history more appealing to today’s youth. The ad campaign was created by Jenny Burrows and Matt Kappler. The posters parallel the lives of various pop icons today with famous historical figures.
[quote]Our goal was to reach high school and college students, to try and engage them in a subject that many of them find extremely boring. To encourage them to learn more about people who they might have disregarded as stiff and dull.[/quote]
50 Cent and Teddy Roosevelt
Ozzy Osbourne and Andrew Jackson
Bret Michaels and Genghis Khan