2010 reddot design award winning Copenhagen bike share system is the creation of RAFFA Arhictecture & Design. This bicycle sharing plan, developed for the city of Copenhagen, is projected to increase bicycling from 37% to 50% by 2015.
The designers argue that the success of a system is not only based on its usefulness and benefits, but it also has to be fashionable. The outdated notion that you have to own an object to be able to use it has led to a “consumption fetishism”.
To reduce visual pollution the stations are blended into the city’s existing architecture, by storing the bicycles in the ground, in wall units, or atop lamp posts.