Anamorphic: “a distorted projection or drawing that appears normal when viewed from a particular point.” But we certainly don’t need to define this for photographer Christian Stoll—he understands the concept implicitly, as evidenced by his recent work for a PriceWaterhouseCoopers editorial spread. His canvas was a workshop, with all of its tools of the trade, separated by colour and arranged so that the collected items form a letter. Together, all four images spell out the word “HOPE.”
Stoll, who splits his time between New York and Dusseldorf, Germany, has a killer portfolio of advertising images he’s done over the years, boasting an A-to-V client list in which every major brand is listed, from Absolut Vodka to Volkswagen.
