Once again, we bring to you some of the best ads from around the world. Besides the fact that all of the below ads are particularly exceptional, there is one common theme seen throughout the entire series: less is more. For a billboard or print ad to leave an impression on the reader, the message must be conveyed within a matter of seconds. For this reason, the ads that have the most impact are the ones that are the most straight-forward and to the point. For example, the advertisement for the BC Lung Cancer Association simply reads “For more information on lung cancer, keep smoking.” There are no bells and whistles, just a cleverly simplistic ad with a very powerful message.
For more creative advertising examples check out 10 Most Creative Ads of the World.
BC Lung Association. Advertising Agency: TBWA\Vancouver, Canada (photo credit)
Tetris Returns (photo credit)
Method: Detox Your Home. Advertising Agency: TBWA\CHIAT\DAY, USA (photo credit)
WWF Desertification: Leopard, Elephant, and Parrots. Advertising Agency: Contrapunto BBDO, Madrid, Spain (photo credit)
Hot Wheels: Curl. Advertising Agency: Ogilvy & Mather, Bogota, Colombia (photo credit)
The longer you live on the street, the harder it is to get off it. (photo credit)
Dog Training Lessons. Advertising Agency: Grey
Timotei Styling Mousse: Lion. Advertising Agency: JWT (photo credit)
Fortis Bank – Plastic Surgery Loans. Advertising Agency: Gram İstanbul, İstanbul, Turkey (photo credit)
Anando Milk Gives Super Human Strength. Advertising Agency: McCann Erickson, Mumbai, India (photo credit)
Maxwell House “Wake Up”. (photo credit)
Neglected Children. Advertising Agency: Unknown (photo credit)
McDonalds Pole. Advertising Agency: Cossette West, Canada (photo credit)
Kleenex Soap Dispenser “Got Flu?”. Advertising Agency: Trampolim Comunicação, João Pessoa, Brazil (photo credit)
Utopolis, Group of Cinemas “Reality Sucks”. Advertising Agency: Duval Guillaume, Antwerp, Belgium (photo credit)
Colgate 360 “333 strokes per second”. Advertising Agency: Young & Rubicam (photo credit)
Anti-Smoking – Gun. Advertising Agency: Gitam-BBDO Israel (photo credit)
Billboard transforms when wet. “Rain Changes Everything. Please Drive to the Conditions.” Advertising Agency: Colenso BBDO, Auckland, New Zealand
